:root {
  --cream: #f7f0e7;
  --cream-2: #fffaf3;
  --ink: #241f1b;
  --muted: #6f6259;
  --line: rgba(36, 31, 27, 0.12);
  --sage: #8a9477;
  --matcha: #556246;
  --rose: #c98f92;
  --lavender: #b5a4d8;
  --blue: #9ebbd0;
  --mocha: #8e8370;
  --shadow: 0 24px 70px rgba(52, 40, 31, 0.14);
  --radius-xl: 34px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: radial-gradient(circle at top left, #fff8ef 0, var(--cream) 34%, #f4eadf 100%);
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }

.announcement {
  background: #2b261f;
  color: #fff6ea;
  text-align: center;
  padding: 10px 18px;
  font-size: 13px;
  letter-spacing: 0.02em;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  padding: 18px clamp(20px, 5vw, 72px);
  background: rgba(247, 240, 231, 0.82);
  backdrop-filter: blur(18px);
  border-bottom: 1px solid var(--line);
}

.brand { display: inline-flex; align-items: center; gap: 12px; }
.brand-mark {
  width: 46px;
  height: 46px;
  display: inline-grid;
  place-items: center;
  border-radius: 50%;
  background: #879177;
  color: white;
  font-weight: 800;
  font-size: 24px;
  line-height: 1;
}
.brand-text {
  font-size: 34px;
  font-weight: 600;
  letter-spacing: -0.08em;
}

.nav-links { display: flex; align-items: center; gap: 28px; color: var(--muted); font-size: 14px; font-weight: 600; }
.nav-links a:hover { color: var(--ink); }
.nav-cta {
  padding: 13px 20px;
  border-radius: 999px;
  background: var(--ink);
  color: white;
  font-size: 14px;
  font-weight: 700;
}

.section-shell { width: min(1180px, calc(100% - 40px)); margin: 0 auto; }
.hero {
  min-height: 760px;
  display: grid;
  grid-template-columns: 1.02fr 0.98fr;
  gap: 50px;
  align-items: center;
  padding: 74px 0 84px;
}
.eyebrow {
  margin: 0 0 16px;
  color: #8a5d45;
  font-weight: 800;
  font-size: 12px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
h1, h2, h3, p { margin-top: 0; }
h1, h2 { font-family: "Playfair Display", Georgia, serif; letter-spacing: -0.035em; }
h1 { max-width: 680px; font-size: clamp(48px, 7vw, 88px); line-height: 0.96; margin-bottom: 24px; }
h2 { font-size: clamp(36px, 5vw, 58px); line-height: 1; margin-bottom: 20px; }
.hero-subtitle, .section-heading p, .concept-copy p, .signup-copy p {
  color: var(--muted);
  font-size: 18px;
  line-height: 1.75;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin: 34px 0 28px; }
.primary-btn, .secondary-btn {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  border: 0;
  border-radius: 999px;
  padding: 16px 24px;
  min-height: 54px;
  font-weight: 800;
  cursor: pointer;
  transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}
.primary-btn { background: var(--ink); color: white; box-shadow: 0 16px 34px rgba(36,31,27,.18); }
.secondary-btn { background: rgba(255,255,255,.68); color: var(--ink); border: 1px solid var(--line); }
.primary-btn:hover, .secondary-btn:hover { transform: translateY(-2px); }
.full { width: 100%; }
.proof-strip { display: flex; flex-wrap: wrap; gap: 10px; }
.proof-strip span {
  padding: 10px 14px;
  border-radius: 999px;
  background: rgba(255,255,255,.62);
  border: 1px solid var(--line);
  color: var(--muted);
  font-weight: 700;
  font-size: 13px;
}

.hero-visual {
  position: relative;
  min-height: 620px;
  display: grid;
  place-items: center;
  border-radius: var(--radius-xl);
  overflow: hidden;
  background:
    radial-gradient(circle at 20% 18%, rgba(255,255,255,.9), transparent 28%),
    radial-gradient(circle at 80% 80%, rgba(138,145,119,.35), transparent 32%),
    linear-gradient(135deg, #fffaf3, #e7dacd);
  box-shadow: var(--shadow);
}
.hero-visual::before {
  content: "";
  position: absolute;
  inset: 8%;
  border: 1px solid rgba(36,31,27,.08);
  border-radius: 32px;
}
.floating-card {
  position: absolute;
  z-index: 10;
  max-width: 210px;
  padding: 14px 16px;
  border-radius: 20px;
  background: rgba(255, 250, 243, .78);
  backdrop-filter: blur(14px);
  border: 1px solid rgba(36,31,27,.1);
  box-shadow: 0 16px 40px rgba(36,31,27,.12);
  font-weight: 800;
  font-size: 13px;
  line-height: 1.4;
}
.top-card { top: 56px; right: 42px; }
.bottom-card { bottom: 58px; left: 42px; }
.bottle-stage { position: relative; width: 360px; height: 560px; }
.bottle-mockup { position: absolute; inset: 0; }
.carry-loop {
  position: absolute;
  left: 50%; top: 0;
  width: 150px; height: 132px;
  transform: translateX(-50%);
  border: 18px solid #e9dfd1;
  border-bottom: 0;
  border-radius: 80px 80px 0 0;
  z-index: 1;
}
.lid {
  position: absolute;
  left: 50%; top: 100px;
  width: 190px; height: 52px;
  transform: translateX(-50%);
  border-radius: 28px 28px 18px 18px;
  background: #e9dfd1;
  box-shadow: inset 0 -8px 16px rgba(90,70,50,.08);
  z-index: 3;
}
.straw {
  position: absolute;
  left: 54%; top: 52px;
  width: 22px; height: 92px;
  border-radius: 14px;
  background: #eee5d8;
  z-index: 2;
}
.handle {
  position: absolute;
  right: 28px; top: 225px;
  width: 88px; height: 210px;
  border: 22px solid #e7dccf;
  border-left: 0;
  border-radius: 0 38px 38px 0;
  z-index: 2;
}
.bottle-body {
  position: absolute;
  left: 50%; top: 138px;
  width: 218px; height: 344px;
  transform: translateX(-50%);
  border-radius: 34px 34px 54px 54px;
  background: linear-gradient(160deg, #fbf2e5, #ded2c3);
  z-index: 4;
  box-shadow: inset -18px -20px 40px rgba(85,70,58,.12), inset 16px 12px 38px rgba(255,255,255,.8), 0 24px 70px rgba(52,40,31,.22);
}
.base-storage {
  position: absolute;
  left: 50%; bottom: 32px;
  width: 180px; height: 84px;
  transform: translateX(-50%);
  border-radius: 22px 22px 34px 34px;
  background: linear-gradient(160deg, #efe3d5, #cfc1b0);
  z-index: 5;
  box-shadow: inset 0 12px 18px rgba(255,255,255,.45);
}
.logo-dot {
  position: absolute;
  left: 70px; bottom: 92px;
  width: 24px; height: 24px;
  border-radius: 50%;
  background: rgba(135,145,119,.45);
  color: rgba(255,255,255,.85);
  display: grid; place-items: center;
  font-size: 11px; font-weight: 800;
}
.mini-logo { position: absolute; bottom: 94px; left: 100px; color: rgba(112,95,80,.46); font-weight: 600; }

.pain-section, .concept-section, .audience-section { padding: 90px 0; }
.section-heading { max-width: 760px; margin-bottom: 34px; }
.benefit-grid, .audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.benefit-card, .audience-card {
  min-height: 255px;
  padding: 28px;
  border-radius: 28px;
  background: rgba(255,250,243,.7);
  border: 1px solid var(--line);
  box-shadow: 0 18px 50px rgba(52,40,31,.08);
}
.icon { width: 48px; height: 48px; display: grid; place-items: center; border-radius: 50%; background: #f0e2d4; margin-bottom: 24px; font-weight: 900; }
.benefit-card h3, .audience-card h3 { font-size: 23px; margin-bottom: 12px; }
.benefit-card p, .audience-card p { color: var(--muted); line-height: 1.65; }

.colour-vote-section {
  padding: 90px 0;
  background: linear-gradient(180deg, rgba(255,250,243,.6), rgba(232,218,203,.88));
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.vote-layout { display: grid; grid-template-columns: .8fr 1.2fr; gap: 34px; align-items: start; }
.vote-copy { position: sticky; top: 120px; }
.vote-note {
  margin-top: 24px;
  padding: 18px;
  border-radius: 22px;
  background: rgba(255,255,255,.62);
  border: 1px solid var(--line);
  color: var(--muted);
  line-height: 1.6;
}
.colour-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.colour-card {
  position: relative;
  overflow: hidden;
  border-radius: 30px;
  border: 1px solid rgba(36,31,27,.12);
  box-shadow: 0 18px 54px rgba(52,40,31,.1);
  background: rgba(255,250,243,.72);
}
.image-card {
  display: grid;
  grid-template-rows: auto 1fr;
  min-height: auto;
  padding: 0;
  transition: transform .22s ease, box-shadow .22s ease, border-color .22s ease;
}
.image-card:hover {
  transform: translateY(-5px);
  box-shadow: 0 26px 70px rgba(52,40,31,.16);
  border-color: rgba(36,31,27,.22);
}
.colour-image-wrap {
  position: relative;
  overflow: hidden;
  background: linear-gradient(180deg, #faefe5, #f5e4d7);
  aspect-ratio: 4 / 5;
}
.colour-image-wrap img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  transition: transform .4s ease;
}
.image-card:hover .colour-image-wrap img { transform: scale(1.035); }
.colour-card-body { padding: 20px; }
.colour-top { position: relative; z-index: 2; display: flex; justify-content: space-between; gap: 12px; align-items: start; }
.colour-card h3 { font-size: 24px; margin: 0 0 6px; }
.colour-card p { margin: 0; color: rgba(36,31,27,.66); font-weight: 600; line-height: 1.45; }
.swatches { display: flex; gap: 5px; flex-shrink: 0; }
.swatches span { width: 22px; height: 22px; border-radius: 50%; border: 1px solid rgba(36,31,27,.15); background: var(--swatch); }
.vote-controls { margin-top: 18px; position: relative; z-index: 2; }
.vote-btn {
  width: 100%;
  border: 0;
  border-radius: 999px;
  background: rgba(36,31,27,.88);
  color: #fff;
  padding: 13px 18px;
  font-weight: 800;
  cursor: pointer;
}
.vote-btn:hover { background: rgba(36,31,27,1); }
.vote-bar { margin-top: 12px; height: 8px; border-radius: 999px; background: rgba(36,31,27,.12); overflow: hidden; }
.vote-bar span { display: block; height: 100%; width: var(--percentage); background: rgba(36,31,27,.68); border-radius: inherit; transition: width .35s ease; }
.vote-count { margin-top: 8px; color: rgba(36,31,27,.62); font-size: 13px; font-weight: 700; }

.concept-section { display: grid; grid-template-columns: .82fr 1.18fr; gap: 38px; align-items: center; }
.concept-image {
  padding: 12px;
  border-radius: 32px;
  background: rgba(255,255,255,.68);
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}
.concept-image img { border-radius: 24px; }
.feature-list { padding-left: 20px; color: var(--muted); line-height: 1.9; font-weight: 600; }
.audience-card { color: white; border: 0; background-size: cover; background-position: center; position: relative; overflow: hidden; }
.audience-card::before { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(36,31,27,.05), rgba(36,31,27,.68)); }
.audience-card > * { position: relative; z-index: 1; }
.audience-card span { display: inline-flex; padding: 8px 12px; border-radius: 999px; background: rgba(255,255,255,.18); backdrop-filter: blur(12px); margin-bottom: 90px; font-size: 12px; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; }
.audience-card p { color: rgba(255,255,255,.82); }
.pilates { background: linear-gradient(135deg, #d4b8aa, #f0ded4); }
.gym { background: linear-gradient(135deg, #687060, #2f382b); }
.daily { background: linear-gradient(135deg, #97b7ce, #d8e4ec); }

.signup-section { padding: 90px 0 110px; }
.signup-card {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: 36px;
  align-items: center;
  padding: clamp(28px, 5vw, 54px);
  border-radius: 38px;
  background: #2b261f;
  color: white;
  box-shadow: var(--shadow);
}
.signup-copy p { color: rgba(255,255,255,.68); }
.signup-form {
  display: grid;
  gap: 14px;
  padding: 24px;
  border-radius: 28px;
  background: rgba(255,255,255,.08);
  border: 1px solid rgba(255,255,255,.12);
}
.signup-form label { display: grid; gap: 8px; color: rgba(255,255,255,.72); font-size: 13px; font-weight: 800; }
.signup-form input, .signup-form select {
  width: 100%;
  border: 1px solid rgba(255,255,255,.16);
  border-radius: 16px;
  padding: 15px 16px;
  background: rgba(255,255,255,.95);
  color: var(--ink);
  font: inherit;
}
.form-message { margin: 0; min-height: 22px; color: #d8ffc9; font-weight: 700; }
.footer { padding: 34px 0; border-top: 1px solid var(--line); color: var(--muted); }
.footer-inner { display: flex; justify-content: space-between; align-items: center; gap: 20px; }
.footer-brand .brand-mark { width: 36px; height: 36px; font-size: 18px; }
.footer-brand .brand-text { font-size: 28px; }
.footer p { margin: 8px 0 0; }
.footer a:last-child { font-weight: 800; color: var(--ink); }

.reveal { opacity: 0; transform: translateY(22px); transition: opacity .75s ease, transform .75s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }
.delay-1 { transition-delay: .12s; }
.delay-2 { transition-delay: .22s; }

@media (max-width: 980px) {
  .nav-links { display: none; }
  .hero, .vote-layout, .concept-section, .signup-card { grid-template-columns: 1fr; }
  .hero { padding-top: 48px; min-height: auto; }
  .hero-visual { min-height: 560px; }
  .vote-copy { position: static; }
  .benefit-grid, .audience-grid { grid-template-columns: 1fr; }
}

@media (max-width: 680px) {
  .announcement { font-size: 12px; }
  .site-header { padding: 14px 18px; }
  .brand-text { font-size: 28px; }
  .brand-mark { width: 40px; height: 40px; }
  .nav-cta { display: none; }
  .section-shell { width: min(100% - 28px, 1180px); }
  h1 { font-size: 46px; }
  h2 { font-size: 38px; }
  .hero-visual { min-height: 500px; }
  .bottle-stage { transform: scale(.78); }
  .top-card, .bottom-card { left: 18px; right: 18px; max-width: none; }
  .top-card { top: 18px; }
  .bottom-card { bottom: 18px; }
  .colour-grid { grid-template-columns: 1fr; }
  .colour-card { min-height: 260px; }
  .pain-section, .concept-section, .audience-section, .colour-vote-section, .signup-section { padding: 60px 0; }
  .footer-inner { align-items: flex-start; flex-direction: column; }
}


/* Updated audience image cards */
.image-audience-grid {
  align-items: stretch;
}

.image-audience-card {
  padding: 0;
  overflow: hidden;
  min-height: auto;
  background: #fffaf5;
  border: 1px solid rgba(89, 67, 52, 0.12);
  box-shadow: 0 18px 50px rgba(91, 63, 44, 0.08);
}

.image-audience-card img {
  width: 100%;
  height: 320px;
  object-fit: cover;
  display: block;
}

.image-audience-card.daily img {
  object-position: center;
}

.image-audience-card.pilates img {
  object-position: center;
}

.image-audience-card.gym img {
  object-position: center;
}

.audience-card-copy {
  padding: 24px;
}

.image-audience-card .audience-card-copy span,
.image-audience-card .audience-card-copy h3,
.image-audience-card .audience-card-copy p {
  position: relative;
  z-index: 2;
}

@media (max-width: 760px) {
  .image-audience-card img {
    height: 260px;
  }

  .audience-card-copy {
    padding: 20px;
  }
}


/* Updated hero product image */
.hero-product-image {
  position: relative;
  min-height: auto;
  padding: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  background: transparent;
  box-shadow: none;
}

.hero-product-image img {
  width: min(100%, 620px);
  height: auto;
  display: block;
  border-radius: 34px;
  box-shadow: 0 30px 80px rgba(94, 67, 48, 0.12);
}

@media (max-width: 760px) {
  .hero-product-image img {
    border-radius: 24px;
  }
}


/* Voting registration modal */
.vote-modal {
  position: fixed;
  inset: 0;
  z-index: 9999;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 20px;
  background: rgba(38, 31, 27, 0.48);
}

.vote-modal.active {
  display: flex;
}

.vote-modal-content {
  width: min(100%, 520px);
  position: relative;
  border-radius: 32px;
  background: #fffaf6;
  border: 1px solid rgba(130, 103, 82, 0.18);
  box-shadow: 0 28px 90px rgba(38, 31, 27, 0.22);
  padding: 34px;
}

.vote-close {
  position: absolute;
  top: 16px;
  right: 18px;
  width: 38px;
  height: 38px;
  border: 0;
  border-radius: 50%;
  background: #f3e9df;
  color: #3b302a;
  font-size: 28px;
  line-height: 1;
  cursor: pointer;
}

.vote-kicker {
  margin: 0 0 10px;
  color: #9b7f6b;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.vote-modal-content h3 {
  margin: 0 0 10px;
  font-family: "Playfair Display", serif;
  font-size: clamp(30px, 5vw, 42px);
  line-height: 1;
  color: #2f2823;
}

.vote-selected-text,
.vote-description {
  color: #6f6259;
}

.vote-selected-text {
  margin: 0 0 8px;
}

.vote-description {
  margin: 0 0 22px;
}

.vote-register-form {
  display: grid;
  gap: 14px;
}

.vote-register-form label {
  display: grid;
  gap: 8px;
  color: #5d5048;
  font-size: 14px;
  font-weight: 700;
}

.vote-register-form input,
.vote-register-form select {
  width: 100%;
  border: 1px solid #e2d5ca;
  border-radius: 999px;
  background: #ffffff;
  color: #2f2823;
  padding: 14px 16px;
  font: inherit;
  outline: none;
}

.vote-register-form input:focus,
.vote-register-form select:focus {
  border-color: #9b7f6b;
  box-shadow: 0 0 0 4px rgba(155, 127, 107, 0.12);
}

.vote-success {
  margin-top: 18px;
}


/* Komü pre-launch gift hook additions */
.gift-hook-card {
  margin: 22px 0 18px;
  max-width: 590px;
  padding: 18px 20px;
  border: 1px solid rgba(155, 127, 107, 0.24);
  border-radius: 24px;
  background: linear-gradient(135deg, rgba(255, 250, 246, 0.92), rgba(243, 233, 223, 0.82));
  box-shadow: 0 18px 50px rgba(94, 67, 48, 0.08);
}

.gift-hook-card span {
  display: inline-flex;
  margin-bottom: 6px;
  color: #8a6b55;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.gift-hook-card p {
  margin: 0;
  color: #4d4038;
  font-weight: 600;
}

.closing-message-section {
  padding: 34px 0 90px;
}

.closing-message-card {
  max-width: 880px;
  text-align: center;
  border-radius: 38px;
  padding: clamp(42px, 7vw, 72px) clamp(24px, 6vw, 70px);
  background: radial-gradient(circle at top left, #fff7ee 0%, #fffaf6 42%, #f1e6dc 100%);
  border: 1px solid rgba(155, 127, 107, 0.18);
  box-shadow: 0 28px 80px rgba(94, 67, 48, 0.11);
}

.closing-message-card h2 {
  font-family: "Playfair Display", serif;
  font-size: clamp(38px, 7vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.05em;
  color: #2f2823;
  margin-bottom: 18px;
}

.closing-message-card p:last-child {
  max-width: 620px;
  margin: 0 auto;
  color: #6f6259;
  font-size: clamp(17px, 2.2vw, 21px);
}

.vote-success,
.form-message {
  font-family: "Playfair Display", serif;
  font-size: 21px;
  line-height: 1.25;
  color: #5f7a50;
}


/* Who this is made for: problem-focused hooks */
.audience-hooks {
  display: grid;
  gap: 0.2em;
}

.audience-hooks span {
  display: block;
}